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Sales Development Representative salary by level

Sales Development pay in 2026, from entry level to VP, in the highest-paying US markets.

Modeled estimate · Updated October 2026

Median base salary, Senior Sales Development Representative, top-tier markets

$70,000

From entry level to VP, medians run from $39k to $154k.

Individual contributor track

Median base salary in the San Francisco Bay Area, New York, and Seattle.

TitleMedian base
Associate Sales Development RepresentativeIC1 Associate / Entry$39k
Sales Development RepresentativeIC2 Mid-level$53k
Senior Sales Development RepresentativeIC3 Senior$70k
Lead Sales Development RepresentativeIC4 Staff / Lead$86k
Principal Sales Development RepresentativeIC5 Senior Staff / Principal$100k
Senior Principal Sales Development RepresentativeIC6 Distinguished$116k

Management track

TitleMedian base
Associate Manager, Sales DevelopmentM2 Associate Manager$74k
Manager, Sales DevelopmentM3 Manager$86k
Senior Manager, Sales DevelopmentM4 Senior Manager$100k
Director, Sales DevelopmentM5 Director$118k
Senior Director, Sales DevelopmentM6 Senior Director$133k
VP, Sales DevelopmentE1 Vice President$154k

The full range

Every market, the 10th to 90th percentiles, bonus, equity, and new hire grants, adjusted for your industry and company size.

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Other Sales roles

Where do these numbers come from?

They are modeled estimates built by compensation practitioners from publicly discussed pay and from how companies typically structure salary ranges by level and location. They are not survey results and not any company's actual ranges. Use them to get oriented before a pay conversation, not as an exact offer number.