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Associate Sales Development Representative salary

What a Associate Sales Development Representative (level IC1, Associate / Entry) is paid in 2026 in the highest-paying US markets.

Modeled estimate · Updated October 2026

Median base salary, San Francisco Bay Area, New York, Seattle

$38,500

Most companies pay between $33,500 and $43,500.

Median $39k $34k25th$44k75th

The shaded middle is where most companies aim. Anything inside it is normal pay for this level and market.

The full range

Every market, the 10th to 90th percentiles, bonus, equity, and new hire grants, adjusted for your industry and company size.

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Sales Development Representative pay by level

Median base salary, top-tier markets.

TitleMedian base
Associate Sales Development RepresentativeIC1 Associate / Entry$39k
Sales Development RepresentativeIC2 Mid-level$53k
Senior Sales Development RepresentativeIC3 Senior$70k
Lead Sales Development RepresentativeIC4 Staff / Lead$86k
Principal Sales Development RepresentativeIC5 Senior Staff / Principal$100k
Senior Principal Sales Development RepresentativeIC6 Distinguished$116k

All Sales Development Representative levels

Related roles at IC1

Questions

How much does a Associate Sales Development Representative make?

In the San Francisco Bay Area, New York, and Seattle, the modeled median base salary for a Associate Sales Development Representative is $38,500, with most companies paying between $33,500 and $43,500. Pay in other cities, bonus, and equity are in the full range on Benchmarked.

How do I know if I am underpaid?

Pay below the 25th percentile for your level and market is below what most companies target. Check your salary against this range to see your percentile, then use that number in a conversation with your manager.

Where do these numbers come from?

They are modeled estimates built by compensation practitioners from publicly discussed pay and from how companies typically structure salary ranges by level and location. They are not survey results and not any company's actual ranges. Use them to get oriented before a pay conversation, not as an exact offer number.